Video and sport – a visualisation

Posted on 19 Jul 2017

The role video plays in sport has been something that I have had to consider closely during my work on - both the manner in which it is used and the advances it enables. From coaching and performance, to broadcasting and scouting. From evaluation to just plain fun and engagement there are an increasing number of ways video can be utilised in sport. Not only this, there is also an increasing desire to use it across the different levels of player and across the different types of sporting activity.

To try and get a grip on all these uses and types of video I created the following positioning graph, the idea being you can put any level or activity of sport somewhere within it.

The two axis represent the level the player is at – from purely social at one end to elite professional at the other – and the type of activity the player is participating in – from a personal training session to a cup final. The following shows some examples of this:

So with this in mind let’s have a look at the different types of activity that cover video in sport and the levels they operate at:

  • TV / Online Broadcasters only for the very elite end of sport and even then only for the big games they play in. This will vary from sport to sport but as an example only around 3-5% of professional cricket in England is broadcast due to the production expense required. There is no lack of consumer appetite for viewing other levels and standards but traditional techniques require large amounts of equipment and manual input.
  • Pro Sports Video Analysis the impact video analysis can have on sports is irrefutable with countless studies proving the benefit and return from it. However, currently this is restricted only to the very top level. One barrier is the cost of equipment and licenses for the tools that carry this out. The other barrier is the expense of having someone dedicated to operating the system as they have to ‘mark up’ the video either as it happens or afterwards. This is hugely time expensive.
  • Semi-pro / Amateur Videographers if the expense of a full production cannot be afforded, it is possible for semi pro or amateur enthusiasts to video sport. This is normally restricted to important games at a good standard but outside of the top level.
  • Coaching Apps there are some excellent coaching apps that now work on phones and tablets. These are used at different levels of coaching but almost entirely during training sessions. There are also the other issues of using such apps such as battery life and someone who has to operate the system.
  • General Mobile Phone Footage finally of course there is general mobile phone footage. This can occur across the types of activity and is done in an ad-hoc manner with the results usually posted to social media. The main use of these is for a social purpose.

There is no doubting the desire to use more video in sport for all the reasons mentioned and as you can see from the gaps in the diagram above there is a wide range that is not currently covered. The only question that remains is how can you do it in a cost effective manner? This is exactly the mission we have set out on in cricket and we have created as the tool through with which we will do it. is simple and automated so it can be used at levels of sport which would never have been able to use anything before, whilst at the same time having features and performance that ensure it can also be used at the very highest levels.

The following are some examples of where has already been used to date.

The same underlying technology and platform has been used from Surrey County Cricket club live streams to Backwell Under 11s. It all employs the same principles of using the fact that the score is being kept – which is needed at every game of cricket – and integrating with that score to automatically produce video replays of every single ball marked up with the relevant information. At the same time it also provides automatic live streams with on screen TV graphics and plug in radio commentary where available.

Example screenshots from the live stream and automatic replays from Greenmount’s game against the Lashings. All started automatically as soon as the CricHQ scoring system recorded the first ball with graphics kept up to date automatically.

The system automatically knows when the end of the over is and puts in place a scorecard:

With more video being available it can provide all the benefits mentioned above such as coaching and analysis, social, fan and supporter engagement but it also opens up whole new areas. With the video automatically available and view-able anywhere in the world with such a simple setup, it also opens up a whole new potential for scouting and identifying the best players. The MCC Young Cricketers have been using the system this season which has resulted in more cricketers signing contracts than ever before.

The benefits gained from in it’s first few months have been startling - have a read of some of the case studies from people using it this season. However, some of the most enjoyable feedback came on a phone call to our hotline at 3:30pm last Saturday. A 90 year old lady from Bury in Manchester phoned up asking why her laptop was not working. After suggesting she turned it off and on again and with her able to view her live stream, she explained to me how delighted she was to be able see her beloved Bury play cricket again for the first time in 10 years as she had problems getting to the ground. It was another example of the desire of people of all ages to watch and engage with the fantastic game of cricket that is happening all around us. We hope to enable it to reach many more people.

I founded My Action Replay and am now head of video at CricHQ – the World’s largest digital platform for cricket. Combining the two products and platforms has created with a mission to become the World’s biggest broadcaster of cricket. We have a solution that covers any level of cricket just drop me a line on or fill in the form here.

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Live Streaming County Cricket – with My Action Replay and CricHQ

Posted on 17 May 2017

After the huge success of My Action Replay at Somerset County Cricket club last season - where replays generated by our technology were watched quite literally millions of times – My Action Replay has taken another huge step forward. Not only do we provide the digital clips and highlights feature through our onsite hub and unique online studio for 8 counties – Somerset, Warwickshire, Northants, Notts, Glamorgan, Leicestershire, Gloucestershire and Surrey – we now are fully integrated with the CricHQ electronic scoring products.

Through integrating with these electronic scoring systems we are able to automatically understand every single piece of information that is pertinent to that ball – the scoring shot, the names of players involved, the delivery in the over. This enables us to generate replays with hugely rich information about them and also provide an automatic on screen score overlay for live streams. If we don’t say so ourselves the output is really rather stunning – all completed and automatically updated with no production effort or manual interaction.

Somerset County Cricket club with their custom overlay:

MAR replay at Somerset CCC

Somerset Cricket Replay clip highlights

The live streams produced from My Action Replay have been viewed hundreds of thousands of times already. it was kicked off with the Champion County game:

Lords using My Action Replay

Replays from the Champion County game accessed via the My Action Replay online studio were used across social media and the web:

Champion County Highlights

ECB using CricHQ TV Highlights

Warwickshire have been live streaming on their website and using the online My Action Replay studio to publish their highlights and clips.

Warwickshire Streaming using MAR

Warwickshire live streaming on the web with CricHQ.TV powered by My Action Replay

Surrey have also utilised the My Action Replay system to live stream their games, connecting directly to CricHQ as used by the Surrey scorer and automatically updating the score overlay and providing replays:

Surrey CCC using MAR

Surrey CCC using My Action Replay to provide a CricHQ.TV live stream




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CricHQ acquire My Action Replay to continue cricket revolution

Posted on 3 Mar 2017

Following their technical partnership earlier this year, CricHQ has now completed a deal to acquire My Action Replay in an exciting development that ensures the global cricketing platform is at the forefront of the digital revolution in cricket.  Players and fans of the sport will get to see their cricket, from grassroots to top flight, in a whole new way.  Action Replays and livestream, all with overlaid scores and player names, will be automatically captured whilst the game is scored via the app.  The replays are instantly available to share online and on social media, to review on tablet or mobile for analysis, watch on screens in grounds and clubhouses and are all archived as part of the player history and profile.  It’s changing the way people can enjoy their cricket – Making Cricket Even Better

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Partnership with world’s largest digital platform for Cricket

Posted on 16 Feb 2017

We’re thrilled to announce our technical partnership with CricHQ, the world’s largest digital platform for cricket organisations and players around the globe.  The partnership will ensure that live match data, scored via CricHQ, can be integrated into all cricket footage captured by My Action Replay, giving cricketers an exciting new experience – replays, score and stats all captured with the press of a button.

Click below to read more about CricHQ.


Click here to read more about the partnership.



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Broadcasting Masters World Series 2016

Posted on 20 Oct 2016

The Indoor Cricket World Series is being hosted by the UK this year and we’re delighted to be the selected broadcast partners. Covering both the live streams and highlight packages across the eight days of matches My Action Replay will be broadcasting to fans and followers across the globe.  There’s sure to be some amazing footage and dramatic action as the competing nations battle their way to the finals.

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We’re off to the the Awards!

Posted on 6 Sep 2016

We were delighted to learn that we are Finalists in the prestigious Business Leader Awards 2016.  Winners announced at a gala dinner at the end of September so we’ll keep you posted from the red carpet!

Business Leader Awards

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Goals Soccer Centres launch YouTube channel for My Action Replay footage

Posted on 26 May 2016

Goals Soccer Centre has launched its new YouTube channel bringing together all the best action from across their sites.  With at least 20 smart pitches being covered by My Action Replay technology there’s bound to be some great play being captured every day of the week, and with a Goal of the Day section there’s everything to play for.
Goals YouTube channel   goalsLogo

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Partnership Deal with South African Media Company

Posted on 20 May 2016

Following successful negotiations we’re delighted to be partnering with Action Sports Media in South Africa.  They currently work across a large number of football centres in the country and will be installing Action Replay technology to enable their clients to easily capture and share their best sporting moments.  We look forward to all the great footage and increased coverage of their footballing skills.

MAR SA logo

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Celebrations! We’re Finalists in UKActive Flame Awards 2016.

Posted on 10 May 2016

Great news at ‘Replay Towers’!  We’re celebrating being finalists in the ‘Spark of Innovation’ category for the UKactive Flame Awards 2016.

The awards are the largest celebration of innovation and excellence from across the health and fitness sector.  Fingers crossed for when they open that golden envelope in June!

Flame Awards 2016 - Finalist Logo

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From Sports Pitches to the Pitch@Palace

Posted on 17 Sep 2015

First job of the week?  Pitch to HRH Duke of York and a selected business audience at Engine Shed, Bristol.  Monday 14th saw Emily have just three minutes to explain what My Action Replay is and what it can achieve for sports and leisure venues.  Following the pitch she was pleased to have some time with HRH to discuss how it works in more detail and how he could capture his goals or analyse and perfect his golf swing.  As part of the Pitch@Palace on Tour it was a great opportunity to showcase innovative technology

logo CO3ZgM3WIAEEiIH CO3ZgM5XAAAufTZ HRH Prince Adnrew Attends Engine Shed Bristol for Pitch At Palac

Photo courtesy of Jon Craig and SETsquared


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